Demo Framework90 Days Framework

DTC Apparel: Scaling Profitable Spend via Weekly Meta Creative Sprints

Direct-to-Consumer Ecommerce (Apparel) • Fashion & Lifestyle

Ad fatigue caused customer acquisition costs to spike as daily spend approached $500/day. The internal team lacked a system for testing high-volume UGC and static hooks systematically.

3.4xROAS Lift
-28%CPA Reduction
12 / weekCreative Output
Meta Ads (FB & IG)Advantage+ ShoppingKlaviyo
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Demo Framework60 Days Framework

B2B SaaS: Lowering Demo Acquisition Cost via Google Search & PMax

B2B SaaS Platform (Workflow Software) • Enterprise Software

High cost per qualified demo due to loose broad-match keywords, bidding on competitor terms with no differentiation, and poor exclusion of student and hobbyist searches.

+45%Qualified Lead Rate
-34%Cost Per Demo
72%Search Imp. Share
Google SearchPerformance MaxLinkedIn Retargeting
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Demo Framework45 Days Framework

Health & Wellness: Server-Side Tracking & Landing Page Optimization

Nutritional Supplements Brand • Health & Consumables

Severe attribution discrepancies between Shopify and ad networks after iOS privacy updates, coupled with a high drop-off rate on mobile PDPs.

94%Attribution Match
+22%Mobile CVR Lift
+18%AOV Increase
Meta AdsGoogle ShoppingShopify Plus CRO
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